I am Cynthia Lu.

About | Resume | Graphic Design Portfolio | Writing Samples



Apply my experience as a graphic designer / marketing professional in order to utilize my creativities, marketing, and interpersonal skills with accuracy and efficiency to develop strategies, products, markets, and relationships.

Learning Narrative

Talking in public can be a scary experience. It has been joked about that most people are more afraid of public speaking than of death itself. I am always afraid of presenting in front of people, especially in my second language, but I decided that it is important to it is an important skill to have as a marketing professional. I also believe it would be a good practice to help me to gain confidence.

Days before I had to present, I had prepared my slides and my notes, I had read the scripts over many times. I use my phone to record my reading and listened my speech over and over again so that I know where should I take a pause. On the presentation day, I dressed properly for the presentation. I went over the slides again and tried to remember the key words on important points.

Standing in the center of the stage made me very nervous, it caused my legs to shake. I heard my voice were shaking. I kept going with my speech. After a few minutes, I started to see the audiences' smiles, I began to feel more at ease.


Achievements | Applied Training | Experience | Education | Volunteering, Languages


  • Curating and managing content for social media updates that connects with current and potential customers on a bi-weekly basis in order to increase reader engagement.
  • Maintaining and updating company websites, using content management software (CMS) such as Wordpress and Joomla, and ecommerce site such as ClicShop.
  • Understanding the company’s objectives and background to create a Corporate Visual Identity design and company logos.
  • Maintaining a brand’s visual identity and its appearance throughout print media, online presence and internal communications.
  • Developing and designing advertising for magazines, newspaper, online banner, and TV commercials using Adobe Creative Suite.
  • Gathering requirements and feedback from internal departments such as Product Development, Customer Service, and HR, discussing marketing strategies with the creative team, and translating abstract creative ideas into visual representations while considering budget constraints.
  • Recognizing the brand’s value proposition, participating in the new product line launch process, and creating appropriate labeling and packaging for its target audiences.
  • Corresponding with salespersons in order to find out how to attract new customers during conferences and events, creating appropriate marketing collateral such as business cards, flyers, banners and promotional gifts.
  • Coordinating with contractors and printers in order to achieve project objectives and sign-off on final proofs within tight time frames.

Applied Training

  • Preparing advanced business correspondence: letters, memorandums, reports and summaries using Microsoft Word, Powerpoint, and Outlook.
  • Producing public service announcements and news releases for public relations and public strategies.
  • Applying knowledge of the key marketing concepts, such as segmentation, targeting, positioning, branding, buyer behavior in the organization to business situations; presenting effective selling techniques as a part of a professional sales presentation.
  • Evaluating and recommending CRM and Web analytics solutions used for the implementation of a successful metrics-driven brand integrity strategy.
  • Analyzing a local business website utilizing the strategic principles of Search Engine Optimization (SEO), developing an introductory Social Media marketing strategy utilizing current social media marketing tools.
  • Conducting qualitative/quantitative research by setting up a Focus Group and preparing a formal report of findings.


  • Ovarian Cancer Canada, Halifax — Marketing Intern
    APRIL 2016 - PRESENT
  • Neurodyn Inc., Charlottetown — Contract Graphic Designer
  • Analyze Re Inc., Halifax — Contract Marketing Specialist
    MARCH 2013 - PRESENT
  • The Children's Bridge International Adoption Consultants, Ottawa — Contract Social Media Content Editor
    NOVEMBER 2012 - NOVEMBER 2014
  • Origin BioMed Inc., Halifax — Graphic Designer
    APRIL 2008 - SEPTEMBER 2013
  • IMpath Networks Inc., Halifax — Graphic Designer
    MARCH 2012 - SEPTEMBER 2013
  • Techmag Magazine, Canton — Chief Photographer's Assistant
    JUNE 2004 - FEBRUARY 2006


  • Nova Scotia Community College — Diploma in Business Administration - Marketing Concentration
    SEPTEMBER 2014 - JUNE 2016
  • Nova Scotia College of Art and Design University — Master of Design, Communication Design
    MAY 2007 - SEPTEMBER 2008
  • South China Agricultural University — Bachelor of Arts, Graphic Design and Digital Media
    SEPTEMBER 2003 - JUNE 2007


  • Ovarian Cancer Canada — Social Media Lead
    APRIL 2016 - PRESENT
  • Atlantica Film Festival
    SEPTEMBER 2007


  • English (Full professional proficiency)
  • Cantonese (Native or bilingual proficiency)
  • Mandarin Chinese (Native or bilingual proficiency)
  • German (Intermediate level)

Design Portfolio

Brochure | Advertisement | Package | Logo | Poster

Writing Sample: Brand Exploration

Writing Sample: Marketing Plan Cultivate